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    2. Hassle-Free Programmatic Advertising Services

      Want paid ad results without the hassle of manually monitoring and optimizing your ads? Programmatic advertising services from WebFX can help — and they pack a serious punch, boosting ad viewability rates by as much as 70%. Keep reading to learn more!

      show me the programmatic ad Deliverables i want a free quote

      We've generated over

      1.5 BILLION

      in client revenue

      We manage

      650+

      client PPC campaigns

      Google Partner with

      FIVE

      agency specializations

      Aggressive Plan

      $350/month

      $1,500 initial investment

      Let's Do This
      • $2,501-$5,000/month ad spend (paid to networks)
      • Basic ad targeting
      • Ad creative development
      • Strategic bid management

      Market Leader Plan

      14% of ad spend

      $2,500 initial investment

      Let's Do This
      • $5,000-$15,000/month ad spend (paid to networks)
      • Advanced ad targeting
      • Ad creative development
      • Strategic bid management

      Trailblazer Plan

      12% of ad spend

      $3,500 initial investment

      Let's Do This
      • $15,000+/month ad spend (paid to networks)
      • Advanced ad targeting
      • Ad creative development
      • Strategic bid management

      WebFX Programmatic Ad Services

      If you're looking for a hassle-free online ad management solution, programmatic advertising services from WebFX can help.

      Our world-class programmatic ad services start at $350/month and streamline the online ad process to earn you more leads and conversions for less money.

      If you like the sound of that, just keep reading to learn how our programmatic ad services work, view our plans and pricing, and contact us today to get started!

      We get it — sometimes you want to speak straight to the source. To speak with an programmatic advertising specialist, feel free to give us a call at

      888-601-5359

      Director of Marketing | Private Liberal Arts College

      WebFX's PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.

      We Have Over 400
      Client Testimonials
      Hear From Happy Clients

      Pricing: Programmatic Advertising Services

      At WebFX, we understand that every business is unique — and we offer numerous programmatic ad service options to fit your goals and budget.

      Here’s a breakdown of our programmatic ad service plans and pricing:

      PROGRAMMATIC AD SERVICE PLANS & PRICING

      FEATURES AGGRESSIVE MARKET LEADER TRAILBLAZER
      Initial campaign development & strategy
      Demographic Targeting
      Geo-location
      Age range
      Gender
      Interest
      Education level
      Related website interests
      Behavior targeting
      Mobile device targeting
      Mobile carrier targeting
      Product based
      Day(s) of week
      Hour(s) of day
      B2B targeting - Position(s)/Title(s)
      B2B targeting - Industry (Company)
      B2B targeting - Company(ies)
      B2B targeting - Company sizes
      B2B targeting - Company location (State)
      Native advertising
      Brand positioning research & insights
      Network research and price negotiations
      Impression based targeting (if desired)
      Google analytics integration & goal tracking
      Results analysis/reporting 4 dashboards 8 dashboards 8 dashboards
      Strategic bid management
      Ad rotation for conversion
      Dedicated Internet Marketer
      Up to two personal consultations per month
      Ad Creative Creation (One set)
      Ad Sizes:
      468x60 JPG JPG & Gif JPG, Gif & Flash
      728x90 JPG JPG & Gif JPG, Gif & Flash
      250x250 JPG JPG & Gif JPG, Gif & Flash
      200x200 JPG JPG & Gif JPG, Gif & Flash
      336x280 JPG JPG & Gif JPG, Gif & Flash
      300x250 JPG JPG & Gif JPG, Gif & Flash
      120x600 JPG JPG & Gif JPG, Gif & Flash
      160x600 JPG JPG & Gif JPG, Gif & Flash
      Remarketing strategy & implementation
      Setup of universal conversion tracking pixel across all channels
      Setup and management of conversion funnel
      Contextual brand safety technology through Peer39
      Video Display 360
      Google Display Network 360
      Dataxu Placement
      StackAdapt Placement
      adswizz Placement
      Zeta Placement
      Spotify Ad Placement
      Pandora Ad Placement
      Amazon Display placement
      Digital TV Placement (Hulu, etc.)
      Multivariate testing on landing page By Quote By Quote By Quote
      Multivariate testing ecommerce store & checkout/cart process By Quote By Quote By Quote
      Monthly performance & analysis reporting
      Performance Based Real Time AI Bidding Platform
      One time setup (1st month): $1500 $2500 $3500
      Progressive monthly management $350 14% of monthly ad spend 12% of monthly ad spend
      Need more information? Call Us: 888-601-5359 GET STARTED GET STARTED GET STARTED

      Need more information? Call Us: 888-601-5359

      GET A QUOTE

      Our programmatic advertising services include:

      Campaign development and strategy

      At WebFX, we understand that every business is different. Our online ad experts work with your company to develop a unique ad strategy based on your goals and budget.

      Custom ad targeting

      With the goal of connecting you to your ideal audience, our ad services include targeting options based on:

      • Demographics
      • Geo-location
      • Age
      • Gender
      • Interest
      • Education level
      • Related website interests
      • Behavior
      • Mobile device and carrier
      • And more

      In addition, our Market Leader and Trailblazer plans include B2B targeting by:

      • Position/Title
      • Industry
      • Company
      • Company size
      • Company location

      Our advanced targeting saves you money because you’ll avoid advertising to people who aren’t interested in your products and services — and leads benefit from personalized ad experiences.

      Creation of ad creative

      In addition to positioning and targeting, we’ll develop ad creative sure to engage and convert your target audience. We offer a number of ad sizes and formats to appeal to your audience — and our designers know how to create visually appealing ads that entice clicks.

      Google Analytics integration and goal tracking

      We’ll help monitor your ad performance and make needed optimizations to drive even better results with your programmatic ads. You won’t even have to lift a finger to reap the benefits of A+ programmatic ads.

      Remarketing strategy and implementation

      Our Market Leader and Trailblazer plans include remarketing options to help you re-engage and convert more customers. For a complete overview of our programmatic advertising plans and pricing, just click here.

      Industry-leading expertise

      When you choose WebFX as your programmatic advertising partner, you’ll receive access to a team of paid ad experts. You’ll be paired with an account manager, dedicated to driving the best possible results for your business — and all our plans include up to two personal consultations per month.

      Strategic ad testing

      We also offer multivariate testing for landing pages and ecommerce cart/checkout processes. Contact us for a custom quote if you require these additional services.

      Video: What is programmatic advertising?

       

      Trevin Shirey, Sr. Director of Business Development at WebFX, explains what programmatic advertising is and how it can grow your business.

      Programmatic advertising uses artificial intelligence (AI) and real-time bidding (RTB) to automate and streamline the ad buying process.

      Programmatic advertising definition

      Unlike traditional ad buying, programmatic advertising focuses more on buying an ad audience than an ad placement — and ultimately, advanced targeting connects your business with more qualified leads, conversions, and revenue.

      Programmatic advertising may seem like a complicated process. But, in reality, the automated process happens in milliseconds, allowing you to save time and money.

      Before we dive into the details of programmatic advertising, it’s important to understand some basic technologies used to automate the ad buying process.

      Programmatic ad technology

      • Demand-side platforms (DSPs): Allow you to buy ad space via an ad exchange like Google Ad Manager, which includes advertising inventory from publishers.
      • Supply-side platforms (SSPs): Allow publishers to offer and manage ad space to advertising interested in purchasing.
      • Data Management Platforms (DMP): Allow organizations to collect user data for digital marketing and programmatic advertising.

      These technologies, along with AI, allow programmatic advertising to automate the ad buying process and deliver relevant ads — all in milliseconds.

      Step-by-step programmatic ad process

      With a basic understanding of programmatic ad tech under your belt, let’s break down exactly how programmatic ads work.

      1. A user arrives on a website involved with programmatic advertising, triggering the automated ad process to start.
      2. The site publisher automatically sends ad space dimensions to a supply-side platform (SSP).
      3. The SSP analyzes a user’s cookies to glean as much info as possible regarding demographics, interests, and more to deliver a relevant ad.
      4. The coordinating demand-side platform (DSP) reviews the info gathered by the SSP and assigns the user a value — the worth of the user’s ad impression.
      5. The DSP submits a bid to the SSP using real-time bidding.
      6. The SSP reviews all bids and selects a winner. Note: The exact price you pay will depend on the auction, but you’ll never exceed your maximum bid.
      7. The SSP delivers the ad to the user.

      Remember, while this process seems complicated, it’s all automated and happens in milliseconds, without the site visitor even knowing what’s happening behind the scenes.

      If programmatic advertising still seems daunting, don’t worry. WebFX is here to guide you through every step of the process.

      How do WebFX programmatic advertising services work?

      Now that you understand the basics of programmatic advertising, you’re probably wondering how our programmatic ad services work.

      Here’s a quick breakdown of the process:

      1. Your company wants to sell more products or services.
      2. You hire WebFX — a top programmatic ad services company.
      3. We set up highly personalized programmatic ads that use real-time data to target consumers based on demographics, geography, interests, behavior, time of day, devices they use, and more.
      4. Programmatic ads use automated bidding to buy digital ad inventory in places your audience frequents online.
      5. Your target audience sees personalized ads based on their needs and behaviors.
      6. You sit back, relax, and enjoy higher conversions, sales, and revenue.

      When you choose WebFX as your programmatic ad partner, you’ll enjoy the benefits of a streamlined ad process — and you can focus on what you do best — running your business.

      Where will my programmatic ads be placed?

      Glad you asked. Our programmatic ad services feature placement on top ad platforms, including:

      • Google Display Network 360
      • Video Display 360
      • Dataxu
      • StackAdapt
      • Adswizz
      • Zeta
      • Shopify
      • Pandora
      • Amazon Display
      • Digital TV (Hulu, etc.)
      • And more!
      Programmatic ad platforms

      In addition, we offer contextual brand safety technology though Peer39, so you can rest assured your ads are driving real, qualified traffic to your site. This advanced tech prevents wasted inventory and ad spending, allowing you to maximize leads and conversions from your programmatic ads.

      Benefits of programmatic ad services

      Still not convinced programmatic advertising is right for you? Take a look at these top three benefits of programmatic advertising for businesses like yours.

      1. Greater ad control helps you reach qualified leads

      While traditional pay-per-click (PPC) ads offer targeting options, programmatic ads go a step further to give you more control over your ads and target audience.

      Programmatic advertising focuses on connecting you with a specific audience. In other words, it helps you reach the right people with the right ad at the right time.

      These highly targeted ads allow you to reach people based on demographics, time of day, sites they visit, and more to maximize the potential of your ads.

      2. Extra precision saves money and drives growth

      A true win-win situation — you won’t waste money advertising to the wrong audience, and leads will enjoy ads that cater to their unique needs and interests.

      The extra precision afforded by programmatic advertising allows you to save money and drive business growth.

      3. Streamlined ad buying saves you time

      Since programmatic advertising uses automated, real-time bidding, you’ll also save time and drive better results.

      Partnering with WebFX will put you at ease since we continually monitor your ad campaigns and identify solutions for improving your ads to maximize conversions and revenue.

      With programmatic ad services, manual bidding is a thing of the past — and you’ll enjoy the hassle-free results you want — all while staying within your ad budget.

      Programmatic ads vs. traditional pay-per-click (PPC) advertising

      Wondering how programmatic ads differ from traditional paid advertising?

      It’s important to note that programmatic advertising is a form of PPC. However, as noted above, programmatic advertising focuses more on buying a certain audience vs. a particular ad space.

      Here are a few key differences between programmatic and traditional paid media buying.

      Bidding: While traditional search ads are based on a bidding model alone, programmatic ads use real-time biding and allow you to set a floor price with certain partners. In addition, programmatic ads allow you to work with a fixed CPM cost for direct deals.

      Ad setup and implementation: Traditional search advertising campaigns require tremendous attention to detail to drive maximum impact with minimal investment. Failing to accurately input and monitor bids can result in thousands of dollars of wasted ad spend.

      While programmatic ads also require attention to detail, automated bidding and daily spend limits help to maximize your budget and drive the best possible results.

      Key metrics: Traditional PPC campaigns often focus on click-through rate (CTR), which is directly tied to quality score and ultimately ad cost. Typically, higher CTR equates to lower cost per click.

      However, with programmatic ads, high CTR can indicate fraudulent traffic. Programmatic ads focus more on viewability or what percentage of people actually viewed your ads.

      Get started with programmatic advertising services from WebFX

      Ready to reap the benefits of a highly-targeted, streamlined ad process?

      In the last five years, we’ve driven $1.5 billion in revenue for our clients — and our results-focused ad process will help you maximize conversions and revenue.

      Contact us online or give us a call at 888-601-5359 to speak with a strategist!

      For verified ratings of our marketing services, please view our:

      WebFX Agency Rating: 4.9 out of 5 with 130 ratings

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