Website Redesign Services That Grow Businesses
Given 15 minutes to consume content, 66 percent of people would rather read something beautifully designed than plain text. People are visually drawn to beautiful, effective websites, so it is crucial that you invest in a website redesign company that can deliver.
If your site lacks visual appeal or usability features, it may be time to consider website redesign services.
On this page, we'll talk about specific details concerning website redesign services, share professional website redesign examples from our portfolio, and provide you with three best practices for a site redesign.
If you're looking for a top-notch website redesign company, feel free to contact WebFX at:
Website redesign calculator — get a free website redesign service estimate!
Curious about the cost of our web redesign services? Whether you’re looking to create a responsive website to increase leads or update your site to reflect your brand’s image for your target audience, our free cost calculator covers everything your company may need with a professional website redesign.
Get a free custom quote with our easy-to-use website redesign calculator
Website redesign service options from WebFX
When you work with WebFX, we know that websites are not one-size-fits-all.
Each business is unique, and each website should be just as unique as the company behind it. That being said, WebFX offers a range of website redesign service options to fit any kind of site, from ecommerce websites to franchise sites.
Learn more about our professional website redesign service options:
Custom website redesigns
WebFX offers custom website builds from the ground up.
We can create a website using HTML, or even craft one in your favorite CMS. The options are endless.
Whether you're interested in a simple, 10-page site, or a complicated 100-page build, WebFX can make it happen with our custom website redesign service options. Not only that, but with a custom design, you have options to integrate all the bells and whistles your heart desires.
Rapid RainmakerFX website designs
We understand that sometimes, when you need a website, you need it now. That's why we've rolled out RainmakerFX — a platform that allows you to have a beautifully-crafted custom website in 30 days. We're not joking!
With this feature of our website redesign services, your business’s website receives a refreshed look in 30 days.
To deliver your site in 30 days, your team selects from one of three templates, which our designers then customize to your company and brand, from your custom logo to your company colors.
The result is a beautiful website that’s compatible with not only mobile devices but all devices.
What do our website redesign services include?
Our website redesign services offer an all-in-one solution to updating your site.
Our Website Redesign Services
All our professional website redesigns include a responsive design, which means your website will display on all devices, from smartphones to tablets to computers, perfectly. With a responsive design, you don’t have to worry about creating a designated “mobile website.” It’s simple and hassle-free.
ZERO HIDDEN FEES
As your website redesign company, you can count on zero hidden fees. We provide our clients with transparent pricing, making it easy for you to see where your money goes. Whether you’re looking to update your ecommerce website’s design or enterprise’s site, the transparency is the same.
CUSTOM WEB DESIGN
Our website redesign process revolves around a custom design tailed to your business. We think about your target audience, your logo’s design, and your goals for a professional website to create a site that captures your brand and maximizes your online presence.
PROFESSIONAL WEBSITE COPYWRITING
For your business’s website, we also provide website copywriting. Our experienced, in-house team of copywriters produce optimized content for your site that aligns with your brand, company goals, web marketing strategy, and newly designed website.
CONTENT MANAGEMENT SYSTEM INTEGRATION
Like most companies, your business probably uses a content management system (CMS) like WordPress to publish and share content with your visitors. We help you make the most of your blog’s design and functionality by including CMS integration as a part of our redesign process and services.
As a top website redesign company, we provide an all-in-one solution to the website redesign process. That’s why our services go beyond design and copywriting, and also include search engine optimization, database integration, ecommerce functionality, and more.
Learn more about our redesign process and services by contacting us online!
Web redesign services from an award-winning website redesign company
Is your current website preventing you from meeting your online marketing goals?
Whether you desire increased functionality, an enhanced user experience (UX), or a more sophisticated look, you need an outstanding website redesign company that can achieve exceptional results for your business's website.
Working with WebFX on your website redesign services will provide you with:
- A uniquely designed, user-friendly website built to convert more visitors into customers
- Multiple design prototypes to choose from that are anything but cookie-cutter from our award-winning, cutting-edge design team
- Peace of mind that an up-to-date, conversion-oriented website will help boost your online marketing ROI
- Complete web redesign services, along with maintenance and updates for your website throughout the year
- Search engine optimization and content analysis
- Optional website redesign at the time of annual renewal
- Conversion and usability analysis of existing website and redesigned website
At WebFX, we redesign websites with search in mind. This means that the sites we create not only look great, they also rank higher in search results, appear in searches for more keywords, and earn higher returns on investment.
Our website designs are also forward-compatible, and they’ll continue to function properly on all future browsers and devices.
"We create websites that not only look great, but also rank high in search results too."
When you partner with WebFX for your corporate website redesign, you’ll get more than a great design. Our award-winning designers and developers will take a customized approach to the website redesign process to ensure that your new site helps you attract more customers, leads, sales, and revenue online.
If you need help redesigning your website, call us today at 888-601-5359 to speak with a strategist.
Our website redesign case studies
Get a first-hand look at how a professional business website can help your company by exploring some of our website redesign case studies. These examples include businesses from a variety of industries, including consumer- and business-facing ones.
A heavy equipment dealer, Cleveland Brothers partnered with WebFX to consolidate their four websites into one, as well as boost their conversion numbers. The company’s redesigned site (and our redesign process) resulted in a 37 percent increase in conversions.
REYNOLDS BUILDING SOLUTIONS
A building solutions provider, Reynolds Building Solutions partnered with WebFX to redesign their site and create a user-friendly website that generated leads and sales. That exactly what our team did, helping the company increase organic contact form submissions by 71 percent, year-over-year.
An industrial plating company, Sharrett’s Plating partnered with WebFX to redesign their business’s website. With a redesigned site, Sharrett’s Plating saw their organic traffic increase by 270 percent, along with their quote requests, which jumped by 60 percent.
Why opt for website redesign services?
Is your current website incapable of fulfilling all of your online marketing objectives? Whether it’s a new functionality, updated content, refined blog design, or a more sophisticated appearance, you need website redesign services.
Your website is an extension of your business.
For many customers, your website is the first point of contact with your company. It’s your storefront, greeting your site visitors and attempting to turn them into customers. That’s why professionally designed websites (and redesigned ones) are critical to the success of businesses today.
1. Your website is a representation of your company
Your website needs to represent your company well.
That's why corporate website redesign services are absolutely essential for modern businesses.
They keep your online storefront looking sleek, modern, and updated. When you need to redesign a website, you can truly maximize the potential of your brand while growing your bottom line. If you've ever wondered why you should redesign a website, that's your answer: to grow your business.
As one of the top website redesign companies in the industry, we can help you create a stunning website that will impress your site's visitors and earn you more conversions.
We take a different approach to every client that chooses to work with us, ensuring you get a professional website redesign that is specific to your brand, not one that comes from a template (unless you’re selecting our rapid 30-day web design services, which do operate on a template).
Whether you’re looking for a custom redesign for your roofing company or online ecommerce store, our award-winning designers and developers can build a site that captures your brand and your audience, as well as achieves your goals for driving leads and revenue.
2. A great website redesign can strengthen your brand
With our award-winning design team, we can transform the current look of your website to strengthen your brand.
If you are looking for a complete overhaul of your website, remember that your site needs a look and a message that is persuasive. You're redesigning your website to impact business, and every design decision should focus on converting more customers and increasing leads and sales.
Instead of focusing on the exact shade of blue, think about how your site redesign will improve your marketing efforts.
Check out just two of the beautiful sites that WebFX has created for our web redesign clients.
3. Website redesign services can help generate more leads
By implementing strategic website design, eventually your site's new look will generate more leads than your current website. With more leads comes more sales, more money, and a stronger business — all from web redesign services.
WebFX knows what works. Many of our clients first came to us because they wanted to use our redesign services to improve the look of their outdated site. Only after their new and improved site went live did they realize how much online traffic they had missed.
We design sites that turn visitors into customers.
At WebFX, we know what sells, and we know how to use design to position your company as a market leader. Using industry standards and tried-and-true methods of persuasion, we can build a site for you that represents your company well and brings in business to increase your online revenue.
That’s the power of professional website design services: a site that performs.
4. A redesigned site can help capture user attention
It’s common knowledge that in today's climate it is not enough to just have a website. Marketing pundits agree that websites should be refined and improved regularly in order to capture the visitor's attention.
Moreover, the updated information should engage the visitors consistently. Otherwise, they may be inclined to leave your website and go to one of your competitors. That makes website copywriting (which we provide) a critical part of your site’s continued online presence and success.
At WebFX, our outstanding creative design team offers website redesign services that improve the graphic appearance, usability, and overall credibility of your existing online presence. All of the websites we design or redesign adhere to the standards of modern, user-friendly, and professional design.
5. A redesign can help boost professionality
Many times, the content on your website is great, and it doesn't need to be a part of your corporate website redesign. However, what it lacks often is the impact of a professionally designed website.
Do you know that a recent Gartner Group study found 50 percent of potential web sales are lost?
The reasons are that visitors can't easily find what they want, or they simply don't convert to leads or sales. As a result, 75 percent or more of website traffic is wasted due to lack of "sales-ability." These kinds of websites are the perfect candidates for professional website redesign services.
If you are among those investing your precious marketing dollars in website development only to find that your site is not optimized to generate high conversion rates, our website redesign services at WebFX are the solution you need to increase your profits and deliver a clear message.
We redesign websites for clients every day, and the results are consistently positive across the board. Every time we start to redesign a website, we make sure we're making changes that adhere to a business's specific needs and goals, working on the areas that are critical to their success online.
6 questions to ask yourself to determine if you need a redesign
Do you think your website needs a redesign? Before investing in website redesign services, ask yourself these six questions to determine if you need one to improve your online presence, as well as your leads and sales.
6 website redesign questions you need to ask
- Is my website easy to navigate and find information?
- Are my current website visitors converting into sales?
- Have my competitors recently updated their site?
- Is my content informative and correct?
- Does my website represent my business well?
- Are visitors who come to my website being tracked and analyzed?
1. Is my website easy to navigate and find information?
Navigation plays a huge role in how your audience experiences your website. When they enter your website, they want to find information quickly and easily. If your website is difficult to navigate, you lose leads on your page.
So, how do you determine if your website’s navigation is easy to use?
One way to find out is to test it yourself. Put yourself in your audience’s shoes and give yourself a goal. You’ll want to set a goal where you’re reaching a certain page of information. For example, an ecommerce website may test visiting a product page and purchasing that item.
Start from your site’s homepage and see if you can easily navigate to your destination page. If you want a more authentic experience, you can ask someone who is not familiar with your website, such as a friend or family member, to try to navigate your site.
If they can’t easily find your information, other people won’t be able to find it easily either. It’s a sign that your website needs a redesign.
For the best results, conduct your test on your mobile website. Depending on your business, you may have a responsive site or a separate desktop and mobile site. Either way, using a mobile device to view your website can help you see if your business’s website could use a redesign.
2. Are my current website visitors converting into sales?
The goal of your website is to drive leads that turn into conversions. You want your audience to visit your site, check out your information, and purchase your products or services. If your site isn’t doing that for your business, you may need a website redesign.
Your site needs certain elements to promote conversions. It can be something as simple as fixing your navigation or adding a call to action (CTA) button to your pages. The elements can be the difference between losing leads and earning conversions.
They also determine the success of your pay-per-click (PPC) campaigns. If your paid ads direct users to a landing page that doesn’t load, function, or deliver on their expectations, it can cost your business money every time someone clicks on your ad.
3. Have my competitors recently updated their site?
You want to remain in competition with your competitors. Something as simple as a redesign can be the difference between someone choosing your site or a competitors’. If your competitors have an updated site, you may lose leads to them if your site isn’t updated.
Users are looking for sites with a fresh, clean, and modern design. They don’t want to be on a site that appears outdated. If your site looks outdated, your audience will assume the information is too.
Check out your competitor’s site and see if they recently updated it. Take time to navigate it and look around. If their site appears updated and easy to use, it may be time for you to update your site.
As you’re looking at your competitor’s site, you may find that their sites have an outdated design. It’s a perfect opportunity to redesign your site first and get more valuable leads that choose your page over your competitors’ page.
4. Is my content informative and correct?
Your audience comes to your site for information. They want to learn more about your business and your products or services. If you want to provide them with the best experience on your site, your content must be informative, valuable, and correct.
If your content is informative, it tells your audience everything they need to know. It answers the important questions they’re asking. They gather all the important information that will help them make a decision.
When you have valuable content, you provide your audience with information that’s important to them. They find exactly what they needed to find. Having valuable content keeps leads engaged on your page.
You must keep your information updated, too. Users don’t want to see information that is outdated on your site. If you want to keep leads on your page, you must check to ensure that the information on your site is the most accurate and updated information.
If your company doesn’t have the time for content management, you can take advantage of website copywriting services. With these services, you can keep your redesigned website and blog fresh with new, helpful content.
5. Does my website represent my business well?
Your website is the heart of your digital marketing campaign and online presence. It’s where you guide all your traffic and help your business earn conversions, leads, and sales. If you want to have an effective website, it must represent your business well.
Your website should reflect your brand.
You want people to visit your site and get a feel for your brand, which means going beyond your logo’s design and considering other features, like your copy. Brand recognition is crucial for helping your audience choose your business over the competition.
People will visit your site and check out your business. They may not convert right away, like if they’re visiting your website thanks to your social media marketing campaign. Even if they don’t convert right away, they will remember your business when they’re ready to convert.
If you’re using a generic design or your colors aren’t reflective of your business, it’s time for a redesign. You want to build a website that accurately reflects your business, so more leads will choose your business over the competition, and you can do that with a trusted design company like WebFX.
6. Are visitors who come to my website being tracked and analyzed?
If you want to get a handle on how well your site is currently performing, you must track and analyze your website. This is the only way to see if your site is successfully helping you obtain valuable leads for your business.
When you’re tracking your site, look at how people interact with your site.
Are people visiting and leaving? Or, are they exploring your site to browse your products or services or learn about your industry and benefits? Plus, how do they interact with contact forms? Do they fill them out or eventually abandon the page?
Analyzing your site will help you better understand how your audience interacts with your page. It creates an opportunity for you to improve your site and improve the user experience, which directly helps your online presence.
If you look at your metrics and notice that your dwell time or conversion rates are low, it may be time for a redesign. A redesign will help keep leads engaged on your site longer and get them to convert by creating a user-friendly website.
3 best practices for website redesign
You’re ready to redesign your website, but where do you start? To help you get focused, check out these three best practices for your business.
1. Focus on user experience (UX) design
User experience (UX) design is one of the most important parts of a website redesign project. In a nutshell, UX refers to a user’s overall experience on your site or how they feel about your business and the products and services you provide.
Is your website design intuitive and easy to navigate or does it send visitors straight to the back button? If users don’t feel comfortable and confident on your website, it might be time to consider redesigning your site to improve overall user experience.
By improving the usability of your website with professional website redesign services, you can increase customer satisfaction and keep people coming back for more.
When people visit your website, they should be able to find the information they need quickly and without getting frustrated. If your website is poorly designed and hard to navigate, your company’s reputation can suffer, and you can miss out on qualified leads.
Looking to redesign your website to improve overall UX? Keep these tips in mind:
- Understand your site visitors: In order to design a website that meets the needs of your audience, you need to understand your target market. If your website doesn’t resonate with visitors, you won’t improve conversion rates and earn more revenue for your company. Instead, take time to get to know your potential customers. You can even develop marketing personas that help you better engage with your target audience online.
- Pay attention to functionality: Redesigning your website is an exciting process, and while it’s tempting to get caught up in the aesthetics of your site, it’s important to prioritize functionally. When you clearly define the purpose of your website, it will help you create navigation and content that contributes to a more streamlined user experience on your site.
- Create responsive design: In today’s digital age, many people access information online from their smartphones and tablets. Responsive design is essential if you want to maximize the impact of your website and reach more potential customers. People expect website content to be fully accessible on all of their devices, and if it’s not, they won’t hesitate to try another site. Don’t send customers running due to unresponsive design. Instead, focus on how you can improve user experience across all devices to reach more people online.
- Update your website: UX is constantly changing, and you have to keep your website updated to engage users. By keeping up with new trends and developments, you can ensure that each time a customer visits your website, their experience will only get better. Don’t be afraid to get creative and implement new solutions to help you reach even more customers and provide them with an exceptional user experience.
Improving UX is a key part of any website redesign project and focusing on optimizing visitors’ interactions with your website can help you reach more people and earn more revenue online.
2. Add visual elements
Visual elements have a huge impact on your website’s performance. They help you keep leads interested and engaged on your page. Plus, visuals can make a tremendous difference when it comes to turning your target audience into customers.
When people visit your site, they don’t want to see walls of text. It makes your site appear overwhelming. Many users will leave your site because they don’t want to read pages of text, regardless of how helpful it may be.
By adding visual elements, you break up the text on your pages, and they create balance on your site.
There many types of visual elements you can add to your site:
- Photos: These are standard pictures you place on your site that compliment your text. If you want to create the best experience for your audience, use your own photos over stock photos. It will help you build a better brand image and will help create an authentic experience on your pages.
- Infographics: Infographics are a great way to help your audience digest important information. Whether it’s your business’s process or important statistics, infographics help present the information in a visual way that is fun and engaging.
- Videos: Videos help you keep your audience engaged. They help you provide an abundance of information quickly. It’s a great visual element to help you get your audience engaged and learn more about your business.
Visual elements will help you create a site that is more engaging for your audience. You’ll keep them interested in your site and earn more valuable leads for your business. It’s vital, however, that your visual elements display on your mobile website and mobile devices correctly.
3. Optimize your site with search engine optimization (SEO)
If you’re going to put in the time and effort to redesign your site, you want to ensure you do everything right. When you create your newly design site, ensure that you optimize it for search engine optimization (SEO).
SEO is the process of boosting your website’s ranking in the search results to reach more valuable leads. It’s a great way to help you increase traffic on your site.
To start using SEO, you must select keywords for your site. These keywords will help Google index your site to appear in relevant search results. If you want people to find your newly redesigned site, you must use keywords that drive relevant leads to your site.
Once you have your keywords selected, you’ll integrate them into your site. You can put them in the title, headings, body text, and meta description of your page. This ensures that your site will rank for those keywords.
"SEO will help your site appear in relevant search results, which can lead to relevant leads and valuable new customers."
There are other optimizations included in SEO, too.
These are practices such as improving page speed, matching user search intent, and optimizing for mobile. All of the actions will help you improve your site’s ranking, performance, and ability to reach more relevant leads.
Whether you’re looking to take advantage of SEO as an enterprise or small business, it will help your site appear in relevant search results. It creates the opportunity for relevant leads to find your new site. You’ll help your business earn valuable leads and sales in the process.
Want to learn more about professional website redesign services?
If you want to see how a website redesign can fit into your budget, take a look at our website design cost calculator to get a rough estimate for our website redesign services. You might be surprised at the results.
The bottom line is that you need a website design that not only looks good, but also sells. Let the innovative and strategic website redesign services of WebFX make the most out of your web marketing dollars. If you want to work with a redesign company that can deliver exceptional results, contact us today!
Call 888-601-5359 or contact us online to learn more about our website redesign company and professional website redesign services. Need a website in 30 days? View our RainmakerFX packages and get ready for your brand-new website.
Don’t forget, whether you need a web design in Minneapolis or elsewhere, WebFX has you covered.
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